Saturday, July 21, 2012

Automakers' New Lifeline: Super-Luxury SUVs

http://www.forbes.com/sites/hannahelliott/2012/07/20/automakers-new-lifeline-super-luxury-suvs/

7/20/2012

When the Porsche Cayenne debuted in 2003 purists held their noses, panning the SUV as an aberration that besmirched the image of an esteemed racing brand. Now, ten years down the road, the much maligned Cayenne is not only Porsche?s bestselling vehicle but also the harbinger of a new wave of ultraluxury SUVs that includes entries from such unlikely marques as Lamborghini, Maserati and Bentley. The Porsche numbers are compelling: The Cayenne has nearly doubled the brand?s sales worldwide. Last year the company sold nearly 60,000 of the $48,850 (and up to $110,000) cars, and sales may surge a further 40% by 2017, according to the research firm IHS Automotive.?In an environment where other automobile segments have been on rocky roads, high-end SUVs are?.?

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Source: http://www.pmflegal.com/blog/index.php/2012/07/21/automakers-new-lifeline-super-luxury-suvs/

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