Saturday, July 14, 2012

Saturday Swipe ? Can You Be More Specific? - Real Estate Marketing

Feedback for Friday?s Open house email swipe content idea was pretty good, so we?ve decided that every Saturday is going to be Saturday Swipe?

For today, how does ?Can You Be More Specific?? sound.

Basically, you?ll send folks an email asking them if they can be more specific about the type(s) and area(s) homes they are searching for.

Something like this:

  Subject Line: Can You Be More Specific?  Hi,  I was wondering if you could be more specific about the type of home you are looking for? A few more details about the area, price range, size of home, year built, garage spaces, # of bedrooms baths, etc.  This would help me be more efficient in searching out the best valued homes (and "Coming Soon" Bank Owned Listings not even on the market yet!) that would be of interest to you instead of just sending random listings.   Talk Soon,  (Insert Your Name Here) 

NOTE: the example of what?s in the parentheses would vary depending on how these folks got on your list or database.

Here?s why this email works:
1. There?s an expectation for them to respond.
2. It?s about them NOT YOU!
3. It?s short and sweet.

Now what are you waiting for? Go and send this to your email database RIGHT NOW :-)

Wish You Had A Larger Database To Send This Too? Then, JOIN US HERE.

Source: http://realestatemarketing411.com/saturday-swipe-can-you-be-more-specific/

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